Email marketing is sending a commercial promotional message directly to the customer, typically to a specific group of people where you want to target or promote your business which relate to your business environment, by using email. In its widest logic, every email sent to a prospective or current customer could be considered email marketing. It usually engage using email to send advertisements, request business, or seek sales or contributions for your business, and is meant to construct loyalty, belief, or brand awareness.

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Email marketing can be made to both sell lists and a current customer database. Widely, the idiom is generally used to refer to sending email messages with the purpose of build the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and adding ads to email messages sent by other companies to their customers.